Bunch.ID
First advertising platform based on
linguistic (NLP) analysis of comments and news articles
Use first party data & NLP to match your readers current interest
Natural Language Processing • Linguistic Science • Business Intelligence • Privacy compliant
Bunch.ID is a product for post-cookie ad targeting and first data new revenue for publishers
GDPR and anti-tracking measures implemented by browsers has forced publishers to think about how to monetize their first-party data.
We've always thought that the problem was not in advertising itself but in its intrusive forms and the fact that advertising content is often not related to topics that interest readers in present moment.
Value of comments & NLP of news articles
Analise with our NLP platform your articles and place ads related to your content and readers interest.
You can place contextual ads or subscription call to action.
All should be related to context and readers interest.
Get the most of your first data!
Financial Times has found that readers who comment are 7 times more engaged.
New researches shows commenters are 5 times more likely to buy than regular subscribers and signficant more than just readers (non-engaged readers).
What’s more, the readers who comment on stories are typically those who are most engaged with the content, which makes them more valuable to advertisers, based on the newest research data.
55% of Americans have left an online comment and 77.9% have read the comments.
There’s no stronger indication of interest in a topic than a user contributing and original thought about it.
Our product
Bunch.ID is advertising & BI platform that use linguistic analysis of online comments section or articles to generate new profit for publishers. By analyzing conversation & language, we can determine socio-economic status, gender, brand interest, topic interest, personality and even political opinions.
By collecting and analysing data and by merging with online marketing bases, we can produce advertising that is fully linked to the reader’s current focus.
Monetizing this section could bring commercial benefit for publishers too and encourage them to invest more time in moderating commenting section and to open conversation and commenting possibilities for more topics.
BunchID can help publishers
to gain new revenue by
BunchID can help publishers to gain new revenue by
Advertising profit –
new place for targeted
advertising
Promoting articles related on current discussion - native advertising
Offering targeted
subscriptions to
active users
How it works
Solution is based on user generated content, artificial intelligence and linguistic analysis
Solution is based on context, it promote clean advertising linked to the reader’s current focus
Solution honours user’s privacy by not being based on private data or browsing history - GDPR compliant
Solution offers desktop and mobile advertising while targeting your most valuable active users.
What & how
By analyzing language, we can determine socio-economic status, gender, brand/topic of interest, personality and even political ideologies
Promoted articles will be contextual – based on discussion and linguistic analysis (better targeting)
With better UX it diminishes risk of connecting brands with negative comments
It is in accordance with EU regulations like GDPR – we don’t use private data
Campaing target
Target your campaign and relate your ads and promo with reader’s interest and conversations. Target engaged users!
Sentiment analysis
Understand the overall opinion, feeling, or attitude about your brand expressed in a block of comments or article.
Entity recognition
Identify entities within comments like your brand, organization, location, events, products! Or target your competition!
Gender analyser
By analysing text and using NLP component you can get quite accurate gender detection and use that data in campaign targeting.
Content classification
Content Classification analyzes a document and returns a list of content categories that apply to the text found in the document.
Obscenity action
Solution detects obscene words and extreme negative comments as you don’t want your ad to be placed near harmful content.
Example
News portal XY has an interesting article on Audi’s innovations in automobile industry.
There is a very live conversation in comments section on best cars on the market that offer similar solutions already. One of the topic in the conversation is specific feature Citroen has.
Platform BunchID is informing publisher through interactive dashboard about Citroen topic in conversation and automatically place relevant targeted ad.
This is an input for editors about new sponsored articles about Citroen cars and possibilty for new revenue.
Start your campaign! Select interest parameters, start competition tracking parameters, add your banner.
Our platform searches all published articles regardless of the topic. You can select specific content groups or you can also select specific authors.
When platform detects conversation about your brand, actions you’ve selected are triggered like: posting your banner, tracking conversation and emotions related to your brand or competition.
Keep track of what's going on through your campaign analytics. You can increase your presence at any time, react in the case of negative comments, shorten your campaign, extend it ...
Let's work together
Get Ready for a New Revenue.
Bunch.ID Will Lead You Through the Amazing World of Engaged Readers.
About us
We believe that trust and team diversity is crucial for project success.
Contact
Thanks for your interest in Bunch.ID solution for advertisers and publishers. Please fill out the form below to help us better understand your needs.
Big thanks
Bunch.ID is co-financed by European Union funds from the European Regional Development Fund
The project is co-financed by EU funds from the European Regional Development Fund through OP Competitiveness and Cohesion 2014-2020. as part of the WWW SME Voucher Competition, Call Reference KK.03.2.1.17 (find more here).
